The Lovesac Company, a direct-to-consumer furniture retailer, is implementing a four-point strategy to address tariff costs, which includes negotiating with suppliers, diversifying its supply chain, raising prices, and cutting costs, as detailed by President and COO Mary Fox. This plan aims to alleviate tariff pressures, especially as U.S. tariffs on key sourcing countries have increased significantly. Other retailers, like American Eagle and Macy’s, are also employing similar tactics. The company expects to achieve cost savings through improved logistics and is facing potential tariff hikes by early 2026.

Source: https://www.supplychaindive.com/news/lovesac-enacts-four-step-tariff-response/802623/