The Lego Group is enhancing its production and distribution strategies to improve supply chain resilience by situating operations closer to major markets. This approach aims to reduce distribution costs and minimize the environmental impact of shipping. The company is investing in upgrades at existing facilities and has initiated construction on its first U.S. manufacturing site in Virginia, although its opening has been delayed to 2027. Additionally, Lego is expanding capacity in Mexico, Hungary, and China while increasing the use of sustainably sourced materials in its products.

Source: https://www.supplychaindive.com/news/lego-production-near-end-markets-virginia-plant-mexico/727171/