The 2024 holiday shopping season presents challenges for retailers due to a five-day reduction in the critical period between Black Friday and Christmas, pushing consumers to shop earlier, particularly online. While some retailers, like Lowe’s and Target, express concern about potential demand volatility, others believe the shopping season has already extended beyond traditional timelines. Companies like J.C. Penney are proactively adjusting their supply chain strategies and leveraging technology for better inventory management, aiming to navigate the season’s complexities and enhance sales efficiency.

Source: https://www.supplychaindive.com/news/holiday-shopping-peak-season-retail-supply-chains-black-friday/733975/