At the Retail Industry Leaders Association’s LINK 2025 conference, Dick’s Sporting Goods executives emphasized that a successful omnichannel retail strategy hinges on a supply chain focused on agility, reliability, and communication. The company has enhanced its e-commerce order fulfillment, now processing nearly 90% of online orders from its stores, a significant increase from 70% in 2021. To improve customer experience, they adjusted shipping strategies, offering varied delivery options and managing expectations effectively. By prioritizing adaptability and continuous evaluation, Dick’s aims to refine its omnichannel experience for customers.