Ahold Delhaize USA, owner of grocery chains like Food Lion, is partnering with General Mills to promote regenerative agriculture for key ingredients such as wheat and oats, aiming to reduce emissions. This collaboration will support sustainable farming practices over 70,000 acres in Kansas and Saskatchewan by 2025. Following a previous pilot with Kellanova, this initiative highlights the importance of strategic partnerships in addressing climate impacts. The Ecosystem Services Market Consortium will facilitate and verify the environmental outcomes of this effort, demonstrating a commitment to sustainable agriculture.