Africa’s e-commerce sector is rapidly expanding, projected to reach $40.49 billion by 2025, driven by increased smartphone adoption and a tech-savvy consumer base. The continent’s digital infrastructure is evolving, with significant growth in online users, particularly in regions with previously limited retail access. Mobile-first solutions are becoming essential, expected to account for over 60% of e-commerce transactions by 2025. Despite challenges like varying internet penetration and payment systems, Africa’s young population and rising middle class present substantial opportunities, making it a promising landscape for digital commerce growth.