In a recent report by Roadie, a UPS company, 80% of surveyed businesses saw revenue growth with same-day delivery, though 79% faced increased operational costs. While some companies absorbed costs or even lowered prices, many resorted to various strategies like raising product prices or offering initial free trials to offset expenses. The article suggests that retail may be creating an expectation for immediate delivery that doesn’t align with consumer desires. Instead, brands might benefit from focusing on customized products with longer delivery times, which could enhance customer satisfaction and operational efficiency.

Source: https://www.scmr.com/article/commodity-or-customization-is-next-or-same-day-a-necessary-brand-strategy