Bobbie, an infant formula company, recently launched a fulfillment center in Atlanta to enhance its reach in the Southeast, according to VP Dominic Mills. This center is part of Bobbie’s supply chain strategy, aimed at improving scalability and supporting both direct-to-consumer and retail operations. The company already operates three other fulfillment centers in Pennsylvania, Texas, and California, with its manufacturing facility located in Heath, Ohio. Bobbie is focused on optimizing production and inventory management to ensure swift delivery of products across the U.S.
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