Asus has relocated most of its U.S.-bound manufacturing to Southeast Asia, primarily Thailand, Vietnam, and Indonesia, to navigate tariffs on Chinese imports, according to CFO Nick Wu. The company is collaborating with electronics partners to optimize production and will assess the impact of finalized tariffs on costs and pricing strategies. While tariffs mainly affect a small portion of its products, Asus anticipates potential exemptions due to its semiconductor sourcing from Taiwan Semiconductor Manufacturing Company. Despite these challenges, Asus aims to mitigate impacts through innovation and supply chain flexibility.

Source: https://www.supplychaindive.com/news/asus-pivots-production-southeast-asia-tariffs/758806/