Amazon’s potential entry into the Less-Than-Truckload (LTL) market has garnered significant attention from carriers, as it could lead to major industry changes. LTL carriers have managed to perform better than truckload carriers during the recent freight recession due to strong retail volumes. If Amazon acquires an LTL carrier, it could disrupt the market by removing substantial retail demand. This move could also foster competition and innovation within the sector, benefiting other carriers. Recent industry shifts, including significant transformations and bankruptcies, further highlight the changing landscape.

Source: https://www.supplychaindive.com/news/amazon-ltl-disruption-retail-shipping-demand/742677/