As the 2024 holiday season nears, U.S. small and medium-sized enterprises (SMEs) are navigating challenges like inflation and supply chain issues while remaining optimistic about sales. A DHL survey indicates that 48% of SMEs expect higher holiday sales compared to last year, with 14% anticipating significant growth. To tackle difficulties, 35% are expanding internationally and 32% are implementing holiday discounts. Many businesses started preparing earlier this year, with 45% beginning by Q2, highlighting a proactive approach to the upcoming season.

Source: https://www.logisticsmgmt.com/article/dhl_survey_notes_that_smes_are_optimistic_about_holiday_sales_despite_challenges/