Whirlpool’s margins were impacted in the last quarter due to increased competition from Asian imports flooding the market before tariffs took effect, resulting in $100 million in tariff-related costs. Despite these challenges, the company achieved a 1% increase in net sales to around $4 billion, aided by strong growth in its KitchenAid appliance segment. With most of its products manufactured domestically, Whirlpool expects to benefit from reduced competition as rivals face higher import costs due to tariffs. The company plans significant investments in U.S. manufacturing and anticipates new product launches will help it gain market share as the housing market recovers.

Source: https://www.supplychaindive.com/news/whirlpool-q3-2025-earnings-tariff-appliance-domestic-manufacturing/804096/