Thai Airways has selected IBS Software’s iLoyal platform to modernize its Royal Orchid Plus loyalty program, marking a significant step in its digital transformation. The iLoyal platform aims to enhance the member experience by providing a personalized and seamless journey, supported by AI and data analytics. This initiative will not only strengthen member engagement and targeted promotions but also integrate with various sectors, expanding the program’s value. Thai Airways views this investment as crucial for future growth, emphasizing the importance of loyalty in building customer relationships.

Source: https://www.stattimes.com/latest-news/thai-airways-partners-with-ibs-software-for-digital-upgrade-1356949