A report by MSC Shipping emphasizes that holiday peaks significantly disrupt global supply chains, impacting retailers’ sales and margins. Key seasonal events like Chinese New Year and Black Friday create intense demand periods, stressing air cargo capacity, particularly for main deck freighters, which are critical for handling oversized shipments. Preparation for these peaks involves securing capacity and optimizing operations with technology and digital tools. As e-commerce drives increased demand, stakeholders must collaborate and adapt to ensure resilience in supply chains, especially in emerging markets.